Public hearing to decide future look of Wells Fargo building WSOC TV

Publish date: 2024-05-03

CHARLOTTE — You can have your say on big changes to Charlotte’s skyline and many have strong opinions.

From the color of the buildings or whether there should be a logo at the top of the structure like we saw with the Truist building.

Another big change could be on the way.

Wells Fargo is asking Charlotte City Council for permission to put two 1,800-square-foot logos on each side of what used to be the Duke Energy building.

Wells Fargo provided renderings of the project:

Queen City resident, Chanice Wilson, loves to see the skyline lit up at night but isn’t sure about another logo joining the view.

“They are like really pretty and big and that’s what I like about them,” Wilson said, “It looks pretty the way it is.”

A spokesperson for Wells Fargo sent this statement to Channel 9:

‘As previously announced, Wells Fargo continues to make significant investments in Charlotte on behalf of our 27,000 employees in the greater Charlotte region. Earlier this year, we shared that the company will spend upwards of $500 million over the next five years upgrading workspaces and properties and creating a better employee experience across the greater Charlotte region. The signage and enhanced lighting on the 550 South Tryon building are part of that commitment and effort.

The architecture and design of the 550 South Tryon building provide a consistent branding placement opportunity with clear views of the building and Wells Fargo signage. We are proud to elevate the Wells Fargo brand and build awareness for our company through building signage and joining numerous other major companies with a presence in Uptown Charlotte.

The upgraded LED lighting on the sides and top of the building will elevate our Wells Fargo Lights program, which serves as a direct link between the company and the greater Charlotte community. The lighting program provides a unique opportunity to celebrate, support, and promote events, causes, programs, and nonprofit organizations that directly connect with the community in Charlotte. In 2022, the building was lit for more than 230 nights to celebrate events, causes, programs, and nonprofit organizations connected with the community in Charlotte.’

Jordan Lopes says the building is a highlight of the Uptown skyline as it is. He doesn’t think any changes need to be made.

“I think it looks great the way it is,” Lopez said “Everybody is going to know sooner or later that it is the Wells Fargo building so you don’t have to throw your name in big letters at the top of it to make that known”

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